Vitmark-Ukraine launches production of plant-based milk — Vega Milk

Vitmark-Ukraine company has started the production and distribution of plant-based milk under the brand name —Vega Milk. The production plant, located in the Odessa region, is fitted with advanced equipment from Sweden and is designed to meet the increasing demand for the new product in Ukraine and abroad.

A global breakthrough in the food industry — this is how you can describe the emergence of alternative milk from plant ingredients on the world market. The new category has seen rapid growth in recent years, especially in North America and Europe. 40 billion US dollars — this is the approximate valuation, estimated by the experts, of the world market for plant-based milk by 2024.

The reason for such success is in lifestyle change. The new generation is increasingly demanding towards food products and production technologies, as well as striving to minimize environmental damage. The growing popularity of a healthy lifestyle and the desire to diversify daily diet – increase the interest in the right nutrition.

Within a few weeks, the shelves of the stores across the country will be replenished with 11 varieties of Vega Milk plant-based milk: based on cereals, nuts and with fruit additions. Now it will become easier to follow a healthy diet. Useful cellulose, dietary fiber of cereals, vitamins, minerals, amino acids — all the most valuable things that nature has given to plant components are completely preserved in the composition of Vega Milk. Vega Milk has already been highly rated by professional baristas as a great coffee supplement.

Vitaliy Vinitsky, President of Vitmark-Ukraine:

«Our business specializes in juices, beverages, and baby food. Having discovered the alternative milk business, we launched a highly-promising start-up — the innovative FoodTech, which combines technology and science.

Our company, in fact, has built a new plant for a full-cycle production of plant-based milk, starting with the preparation of fresh raw materials, which are Ukrainian cereals: oats, buckwheat, wheat. We have our own storage facilities, state-of-the-art processing equipment, and aseptic packaging filling lines. Across all Eastern and Central Europe, our production plant has only one analogue comparable by scale. The investment amounted to about 5 million euros.

We have created a product that meets the highest international standards: healthy, nutritious and 100% natural».

Ukrainians, unlike Europeans and Americans, do not yet know much about the benefits of plant-based milk. The emergence of brands such as Vega Milk is intended to correct this perception. The long list of undoubted advantages of the product includes no sugar and low-fat content, exclusively plant-based protein, a pure composition without preservatives. High-quality plant-based milk — is the perfect solution for those who have suffered from lactose intolerance, have chosen veganism or are fasting. But even if all of this is not about you, Vega Milk is still perfect for a healthy breakfast, a snack on the go, will bring newness to familiar dishes and will help you be active all day.


Vitmark-Ukraine was established in 1994 in the base of the Odessa baby food factory. The company is a leader in the Ukrainian market, by sales volume, in the category of fruit and vegetable juices and purees for baby food and is one of the leaders in the category of juices and nectars. The product portfolio of Vitmark-Ukraine is focused on modern healthy food and includes popular brands: Jaffa, Наш сок OBFC, Чудо-Чадо, Aquarte, Nestea and Vega Milk.

The company exports its products to more than 25 countries. The quality and safety of products are certified according to ISO 9001 and ISO 22000 standards.



The most popular iced tea brand NESTEA® gets back into Ukraine market!

One of the leading Ukrainian producers of drinks and baby food Vitmark-Ukraine and Nestlé Waters have signed the strategic partnership agreement. According to the agreement Ukrainian company received the production and distribution license of iced tea NESTEA® in Ukraine and Moldova.

The real NESTEA® will get back into the Ukrainian market in March. And will be presented by the favorite tastes of Ukrainian consumers – lemon flavored black tea and peach flavored black tea, and new unique taste – herbal tea with mint flavor. Vitmark-Ukraine will produce Nestea drinks in two package formats– 0.5 liters PET bottles and 0.95 liters aseptic cartons, with updated but well recognized Nestea label design.

“Until 2018 NESTEA® has been the ultimate leader of this beverages segment in Ukrainian market. The signed agreement will help us to recommence our operations in this market, and we are certain that joint co-operation with our partners, Vitmark-Ukraine, will return the beloved brand to Ukrainian consumers and restore leadership of NESTEA®” said Gareth Jones, Head of Tea in Nestle Waters.

“The iced tea NESTEA® brand organically complements our product portfolio of natural and healthy fruit-based drinks and supports the company’s strategic plans to extend the business to the new categories. The iced tea category is rapidly growing and gaining popularity in Ukraine. According to our data the volume of category has increased at least by 25% last year. We are confident that this partnership will open new opportunities for the development of the NESTEA® brand in Ukraine”, said Vitali Vinitski, president of Vitmark-Ukraine.

The real NESTEA® in the upgraded design is getting back into market in March this year.


About Nestea RTD Teas

With over 70 years of tea heritage, NESTEA® is an iconic, well-known and trusted global brand which consumers consider as a tea expert.

Tea sources are certified by the Rainforest Alliance which provides ongoing work to conserve biodiversity and ensure sustainable livelihoods for tea growers.


“Vitmark-Ukraine” is recognized as one of the Best Employers in Ukraine

Traditionally, the business magazine «Vlast Deneg» compiles the list of the best employers in Ukraine. This year Vitmark-Ukraine was also included in the TOP-20 employers, as a large, stable and dynamic company that can be interest by competitive salary and good career opportunities to job seekers.

The ranking is based on the growth of the total staffing, salaries increase compared to the previous year, the professional and career opportunities, and, of cause, the features of HR-strategy and HR-policy.

Inga Milevska, HR Director, noted: “Vitmark-Ukraine” is a large and stable company that gives opportunities for young professionals who are just beginning their career, and for professionals with experience. Every day we work with the team to make the most comfortable conditions for our employees. Working in the company, we do not just grow professionally, realize innovative projects, improve business processes and become the expert in our business, but also carry own weight to the production of high-quality products and the brands creation that millions of consumers love and choose for themselves and their children”.


Vitmark-Ukraine invites to visit our stand at SIAL 2018 in Paris

On 21-25 October  SIAL 2018  will be the largest European exhibition in Paris, which hold together producers, importers, retailers, food companies, hotel and restaurant business representatives. More than 7000 exhibitors from 109 countries display their foodstuffs at the event this year.

As part of the export sales expansion strategy, Vitmark-Ukraine takes part in the exhibition for the second time in a row. In 2018, the company’s products were exported to 30 countries of the world, and the volume of export sales for this year grew by more than 10%.

At the exhibition, the company will present new products lines: Jaffa smoothies, Jaffa Vital enriched juice drinks, also concepts and new packaging formats designed for export markets which will be launched in the near future.

The stand of the company will be located in pavilion No. 5.


Vitmark-Ukraine products took several awards at the contest “Odessa quality – 2017”

On 21 December 2017 in Armenian Cultural Center (Odessa, Ukraine) took place a solemn ceremony of awarding the winners of the contest “Odessa quality-2017”. During the ceremony three the products of “Vitmark-Ukraine” picked up three awards at one stroke.

The contest involved enterprises and entrepreneurs from Odessa as well as representatives from other regions. In total, 42 enterprises announced their participation.

The contest commission included representatives from Odessa Regional Authority, Odessa Regional Chamber of Commerce, the local branch of the Antimonopoly Committee of Ukraine, the Main Directorate of the State Food Consumption Service in Odessa region and Odessa City Council.

The commission awarded the following products:

• Blueberry-chokeberry nectar pasteurized TM Jaffa received “Quality of Taste” honorary award;
• Multifruit juice from concentrate pasteurized TM Jaffa received “Fairy Taste” honorary award;
• Apple-banana puree TM “Chudo-Chado” in Doypack packing received “Child’s pleasure” honorary award.

Quality characteristics and consumer properties of products were among the main criteria for evaluation by the commission. Particular attention was given to the availability of supporting documents such as: certificates of conformity, quality systems, certified and testing laboratories, test reports, use of innovative technologies, and sustainability reports.

Reference: the contest “Odessa quality” is a successor to the all-Ukrainian competition “100 best goods”. The initiator and organizer of the contest is the State Enterprise “Odessa Regional Center for Standard, Metrology and Certification” with the support of the State Regional Authority.




Odessa baby food cannery launches baby food puree “Chudo Chado” in a brand new packing

For the first time in Ukraine PJSC “Odessa baby food cannery” launches baby food puree in a convenient doypack packing.

A vacuum packaging doypack became popular in European countries due to its convenience and safety of product storage.

Up to the present in Ukraine baby food purees in doypack were presented by foreign manufacturers only. Odessa baby food cannery become the first-ever producer in Ukraine, which invested in the Gualapack line installation. Allocation of doypack production in Ukraine along with own processing of fruits and vegetables for baby food has furthered the brand “Chudo Chado” to offer a high-quality alternative to imported products at a reasonable rate.

The doypack or “pouch” format is a soft multilayered package that offers parents the convenience and time savings. Now, you do not need to take extra dishes in order to have a snack during a walk; your baby can eat directly from the package. Moreover, a mother can be relaxed about her baby gets dirty. In addition, soft packaging is lighter than glass containers, which makes doypack a universal solution during short and long trips with the baby. The kids may also value the ability to learn how to eat all by themselves. A wide cap which cannot be eaten provides additional safety for the babies.

Water proof packaging material protects the product against bacteria and air. New packing is highly durable, elastic and shock resistant.

The range of baby food purees “Chudo Chado” in a doypack (90 grams) includes 5 the most popular tastes in the Ukrainian market: apple-pear, apple-peach, apple-carrot-quince, apple-banana and fruit salad with cereals and cookie taste. Puree is made exclusively from natural ingredients based on own processing of fruits from special raw materials base for baby food.

“We thought a lot on how to simplify the life of a modern mother and give her more free time. And the doypack for baby food puree provides the decision it in the best way. In addition, we are able to offer the product at least 50% cheaper than imported analogues. I think our consumers will appreciate all the advantages of baby puree in a brand new packing”, Vitaly Vinitsky, the President of JV “Vitmark-Ukraine” LLC informed.


“Vitmark-Ukraine” took part in the international exhibition Anuga 2017

The exhibition of ready-made food and beverages Anuga is one of the most important events in the food industry. Every two years specialists worldwide gather at the exhibition to receive up-to-date information and conclude international contracts.

“Vitmark-Ukraine” takes part in the exhibition for the third time running. This year the company presented its traditional products of juice category, fruit and vegetable baby food juices and purees, as well as own-produced semi-finished products. Besides, the company presented baby puree in a new Doypack packaging, as well as export product family of 100% juices made of its own-processed fruits, “Jaffa Smoothy” – 100% crashed natural fruit option for health snacking and “Natura” nectars.

According to the head of export department Daniil Katasonov: “This year the exhibition turned out to be particularly productive. During this 5 days we managed to communicate with more than 300 potential partners from China, Middle East and Europe. Among them are both importers-distributors and retailers, interested in our brands and private label cooperation, as well as potential suppliers of raw materials. In addition, we managed to hold a number of meetings with existing partners from the United States, Israel, Estonia and Belarus”.

Over the past year, Vitmark-Ukraine has strengthened its presence at international events, including the SIAL food industry exhibition in Paris and the Gulfood food exhibition in Dubai.

“According to the results of the meetings, we observe interest in our juice products of juices on the part of China. At the same time, the visitors from the Arab countries expressed their interest in the new lineup of juices and nectars Jaffa. In addition, the guests of the event highly appreciated our baby food purees and fruit smoothies for adults in doypack package”, – Daniil Katasonov added.

More than 7,400 companies from 107 countries took part in 34th Anuga fair and exhibition, a new record for the whole history of the event. Around 165,000 trade visitors from 198 countries took advantage of this unique offer for sourcing, information and ordering at top level.



“Vitmark-Ukraine” to take part in Anuga-2017 International exhibition in Cologne

The company “Vitmark-Ukraine” will participate in the largest international exhibition of ready-made food and beverages Anuga-2017. The 34th Anuga will take place from 7 to 11 October 2017 in Cologne. The exhibition is focused on professionals engaged in food and beverages, such as the retail chains, importers, hotel and restaurant business, food and tourism enterprises.

Anuga is one of the most important trade fairs for food and beverages. Every two years specialists around the globe gather at the exhibition in order to establish contacts, receive up-to-date information and conclude contracts directly. This year 7,200 exhibitors from 100 countries and 160,000 visitors are expected to participate.

During the event the company “Vitmark-Ukraine” will present its traditional JNSD products, fruit and vegetable juices and purees for baby food, as well as own-produced semi-finished products. In addition, the company will present baby puree in a new Doy Pack packaging, as well as export product family of 100% juices made of its own-processed fruits, “Jaffa Smoothy” – 100% crashed natural fruit option for health snacking and “Natura” nectars.

You can find us in the room 8.1, the stand 006.

We kindly invite our friends and partners to visit our stand!

The unique measuring concept of Anuga – 10 trade shows in one – represents the diversity of the food and beverage industry. Due to the special mix of big and small, both nationally and internationally, the Anuga has developed into the No. 1 trading place in the world. With the various trend themes, Anuga also proves a consistent focus on the branch trends of the future. Take the opportunity to make personal contacts and taste the future. Within the framework of the event, a number of events will take place: Anuga OliveOil Market, Anuga Olive Oil Market, wine production seminars, an iFood conference on technologies in food production, a congress on trends in online food sales an so on. The motto of the exhibition “Quality and safety of products” corresponds fully to the values of “Vitmark-Ukraine”.