Nash sik expands the line of 100% juices

In recent years, the Ukrainian juice market is actively changing. Such a transformation is due to the main trend of today – a healthy lifestyle. Ukrainians are increasingly paying attention to the quality of products, their composition and benefits for the body.

Speaking about the juice market, experts emphasize that the share of 100% of juices increased significantly last year and note that this trend continues to gain momentum.

Given the demand from consumers and caring for millions of Ukrainian families, the brand Nash sik, in the spring of 2020, released the widest line of 100% juices in an affordable price category. In total, four flavors were presented: apple, pear-apple, vegetable and tomato.

“Usually, 100% juices are 25-30% more expensive than the mass segment of the juice market, we decided to change this segmentation, – said Roman Lysnyak, Marketing Director of Vitmark-Ukraine. – In fact, we have created a product that will be available to a wide audience. Our line of 100% juices consists of two fruit, which do not contain added sugar, and two vegetables. This line will be a great addition to a healthy diet for children and adults and is ideal for people who use the budget wisely. After all, the cost of juice in stores will be about 24 hryvnia per liter.

Nash sik is not only one of the leaders of the juice market in Ukraine, but also a brand that was created in accordance with Ukrainian values ​​and food traditions. Its quality is determined by many years of experience and reputation of the Odessa baby food factory. So Nash Sik is a perfect combination of classic recipes, high-quality standards and innovative production technologies. This is confirmed by the brand’s slogan – Good for children, good for everyone.

The product is made mainly from local southern fruits and home-grown vegetables, so most of the line is fresh fruit juices, not concentrate. Thick, rich juices with pulp have become the “business card” of the Nash Sik brand and are loved by millions of Ukrainians.

It is symbolic that the new line of 100% juices appeared in retail and online stores in the spring and at a time when the country is struggling with a pandemic and the issue of vitaminization is especially relevant.


Vitmark-Ukraine was established in 1994 in the base of the Odesa baby food factory. The company is a leader in the Ukrainian market, by sales volume, in the category of fruit and vegetable juices and purees for baby food and is one of the leaders in the category of juices and nectars. The product portfolio of Vitmark-Ukraine is focused on modern healthy food and includes popular brands: Jaffa, Наш сок OBFC, Чудо-Чадо, Aquarte, Nestea and Vega Milk.

The company exports its products to more than 25 countries. The quality and safety of products are certified according to ISO 9001 and ISO 22000 standards.


Vitmark-Ukraine launches production of plant-based milk — Vega Milk

Vitmark-Ukraine company has started the production and distribution of plant-based milk under the brand name —Vega Milk. The production plant, located in the Odessa region, is fitted with advanced equipment from Sweden and is designed to meet the increasing demand for the new product in Ukraine and abroad.

A global breakthrough in the food industry — this is how you can describe the emergence of alternative milk from plant ingredients on the world market. The new category has seen rapid growth in recent years, especially in North America and Europe. 40 billion US dollars — this is the approximate valuation, estimated by the experts, of the world market for plant-based milk by 2024.

The reason for such success is in lifestyle change. The new generation is increasingly demanding towards food products and production technologies, as well as striving to minimize environmental damage. The growing popularity of a healthy lifestyle and the desire to diversify daily diet – increase the interest in the right nutrition.

Within a few weeks, the shelves of the stores across the country will be replenished with 11 varieties of Vega Milk plant-based milk: based on cereals, nuts and with fruit additions. Now it will become easier to follow a healthy diet. Useful cellulose, dietary fiber of cereals, vitamins, minerals, amino acids — all the most valuable things that nature has given to plant components are completely preserved in the composition of Vega Milk. Vega Milk has already been highly rated by professional baristas as a great coffee supplement.

Vitaliy Vinitsky, President of Vitmark-Ukraine:

«Our business specializes in juices, beverages, and baby food. Having discovered the alternative milk business, we launched a highly-promising start-up — the innovative FoodTech, which combines technology and science.

Our company, in fact, has built a new plant for a full-cycle production of plant-based milk, starting with the preparation of fresh raw materials, which are Ukrainian cereals: oats, buckwheat, wheat. We have our own storage facilities, state-of-the-art processing equipment, and aseptic packaging filling lines. Across all Eastern and Central Europe, our production plant has only one analogue comparable by scale. The investment amounted to about 5 million euros.

We have created a product that meets the highest international standards: healthy, nutritious and 100% natural».

Ukrainians, unlike Europeans and Americans, do not yet know much about the benefits of plant-based milk. The emergence of brands such as Vega Milk is intended to correct this perception. The long list of undoubted advantages of the product includes no sugar and low-fat content, exclusively plant-based protein, a pure composition without preservatives. High-quality plant-based milk — is the perfect solution for those who have suffered from lactose intolerance, have chosen veganism or are fasting. But even if all of this is not about you, Vega Milk is still perfect for a healthy breakfast, a snack on the go, will bring newness to familiar dishes and will help you be active all day.


Vitmark-Ukraine was established in 1994 in the base of the Odessa baby food factory. The company is a leader in the Ukrainian market, by sales volume, in the category of fruit and vegetable juices and purees for baby food and is one of the leaders in the category of juices and nectars. The product portfolio of Vitmark-Ukraine is focused on modern healthy food and includes popular brands: Jaffa, Наш сок OBFC, Чудо-Чадо, Aquarte, Nestea and Vega Milk.

The company exports its products to more than 25 countries. The quality and safety of products are certified according to ISO 9001 and ISO 22000 standards.



The most popular iced tea brand NESTEA® gets back into Ukraine market!

One of the leading Ukrainian producers of drinks and baby food Vitmark-Ukraine and Nestlé Waters have signed the strategic partnership agreement. According to the agreement Ukrainian company received the production and distribution license of iced tea NESTEA® in Ukraine and Moldova.

The real NESTEA® will get back into the Ukrainian market in March. And will be presented by the favorite tastes of Ukrainian consumers – lemon flavored black tea and peach flavored black tea, and new unique taste – herbal tea with mint flavor. Vitmark-Ukraine will produce Nestea drinks in two package formats– 0.5 liters PET bottles and 0.95 liters aseptic cartons, with updated but well recognized Nestea label design.

“Until 2018 NESTEA® has been the ultimate leader of this beverages segment in Ukrainian market. The signed agreement will help us to recommence our operations in this market, and we are certain that joint co-operation with our partners, Vitmark-Ukraine, will return the beloved brand to Ukrainian consumers and restore leadership of NESTEA®” said Gareth Jones, Head of Tea in Nestle Waters.

“The iced tea NESTEA® brand organically complements our product portfolio of natural and healthy fruit-based drinks and supports the company’s strategic plans to extend the business to the new categories. The iced tea category is rapidly growing and gaining popularity in Ukraine. According to our data the volume of category has increased at least by 25% last year. We are confident that this partnership will open new opportunities for the development of the NESTEA® brand in Ukraine”, said Vitali Vinitski, president of Vitmark-Ukraine.

The real NESTEA® in the upgraded design is getting back into market in March this year.


About Nestea RTD Teas

With over 70 years of tea heritage, NESTEA® is an iconic, well-known and trusted global brand which consumers consider as a tea expert.

Tea sources are certified by the Rainforest Alliance which provides ongoing work to conserve biodiversity and ensure sustainable livelihoods for tea growers.


“Vitmark-Ukraine” is recognized as one of the Best Employers in Ukraine

Traditionally, the business magazine «Vlast Deneg» compiles the list of the best employers in Ukraine. This year Vitmark-Ukraine was also included in the TOP-20 employers, as a large, stable and dynamic company that can be interest by competitive salary and good career opportunities to job seekers.

The ranking is based on the growth of the total staffing, salaries increase compared to the previous year, the professional and career opportunities, and, of cause, the features of HR-strategy and HR-policy.

Inga Milevska, HR Director, noted: “Vitmark-Ukraine” is a large and stable company that gives opportunities for young professionals who are just beginning their career, and for professionals with experience. Every day we work with the team to make the most comfortable conditions for our employees. Working in the company, we do not just grow professionally, realize innovative projects, improve business processes and become the expert in our business, but also carry own weight to the production of high-quality products and the brands creation that millions of consumers love and choose for themselves and their children”.


Vitmark-Ukraine invites to visit our stand at SIAL 2018 in Paris

On 21-25 October  SIAL 2018  will be the largest European exhibition in Paris, which hold together producers, importers, retailers, food companies, hotel and restaurant business representatives. More than 7000 exhibitors from 109 countries display their foodstuffs at the event this year.

As part of the export sales expansion strategy, Vitmark-Ukraine takes part in the exhibition for the second time in a row. In 2018, the company’s products were exported to 30 countries of the world, and the volume of export sales for this year grew by more than 10%.

At the exhibition, the company will present new products lines: Jaffa smoothies, Jaffa Vital enriched juice drinks, also concepts and new packaging formats designed for export markets which will be launched in the near future.

The stand of the company will be located in pavilion No. 5.


Vitmark-Ukraine products took several awards at the contest “Odessa quality – 2017”

On 21 December 2017 in Armenian Cultural Center (Odessa, Ukraine) took place a solemn ceremony of awarding the winners of the contest “Odessa quality-2017”. During the ceremony three the products of “Vitmark-Ukraine” picked up three awards at one stroke.

The contest involved enterprises and entrepreneurs from Odessa as well as representatives from other regions. In total, 42 enterprises announced their participation.

The contest commission included representatives from Odessa Regional Authority, Odessa Regional Chamber of Commerce, the local branch of the Antimonopoly Committee of Ukraine, the Main Directorate of the State Food Consumption Service in Odessa region and Odessa City Council.

The commission awarded the following products:

• Blueberry-chokeberry nectar pasteurized TM Jaffa received “Quality of Taste” honorary award;
• Multifruit juice from concentrate pasteurized TM Jaffa received “Fairy Taste” honorary award;
• Apple-banana puree TM “Chudo-Chado” in Doypack packing received “Child’s pleasure” honorary award.

Quality characteristics and consumer properties of products were among the main criteria for evaluation by the commission. Particular attention was given to the availability of supporting documents such as: certificates of conformity, quality systems, certified and testing laboratories, test reports, use of innovative technologies, and sustainability reports.

Reference: the contest “Odessa quality” is a successor to the all-Ukrainian competition “100 best goods”. The initiator and organizer of the contest is the State Enterprise “Odessa Regional Center for Standard, Metrology and Certification” with the support of the State Regional Authority.