“Vitmark-Ukraine” promotes the consumption of fruits and vegetables Ukrainians

In May launched an information campaign, “Just fruits – 5 times a day!” Popularizing the consumption of fruits, vegetables, juices and smoothies among the Ukrainian population. The basis of the program was the international project “5 A Day», many years ago, received the status of national healthy eating programs for the U.S. population, Australia, New Zealand, Denmark, Great Britain, Hungary, France, Germany and other countries.

In Ukraine, the promotion of consumption of fruits initiated the trademark “Just Fruit” and the company “Tetra Pak Ukraine” with the support of the National Academy of Medical Sciences of Ukraine.


The program will include simple tips on how to properly consume fruits and vegetables in a variety of forms: fresh, as well as in the form of juices and smoothies, in order to maintain their health throughout life. It is noteworthy that quite affordable tips that can easily be made a useful habit can be a panacea for many people suffering from diseases associated with obesity, cardio-vascular diseases, diabetes, etc.


According to the World Health Organization, more than 60% of cases of cardio-vascular disease is the source of an unhealthy diet. A contribution to the overall burden of disease factors such as low consumption of fruit and vegetables, 3.5% (for comparison – the negative contribution of smoking – 9%, the excessive consumption of alcohol – 8.4%).


According to the Ukrainian Ministry of Health, the average Ukrainian consumes about 114 grams of fruit and berries a day, while according to the recommendations developed by the World Health Organization, the rate of consumption of fruit and vegetables should be almost 4 times higher. At the same time, VOOZ initiate programs aimed at promoting the consumption of fruit in any form according to a simple rule: 5 servings of fruits and vegetables to 80 grams per day, which is 400 grams for the whole day.


“Just fruits – 5 times a day” will be supported by a national print media, social networks, as well as directly to retail outlets – in national and regional food networks.In addition, will be developed online application page on the site www.prosto-frukty.ua