At the end of June as part of re-branding Jaffa will re-design of batch size. Packing 0.2 liters in the new bright design is specially designed for an audience of children 7-12 years old.
The new packaging will not only match the design of the main line, it should attract the interest of children’s audience in the brand Jaffa. Portion 0.2 liters – the ideal amount of juice consumption for a single child, and bright design will make use also of interest.
The original idea of new items, implemented in package design – to keep up a lifestyle audience of children – boys and girls in adolescence. The new design format batch Jaffa to not only promote the consumption of natural juices among adolescents, but also to encourage young consumers to manifest their identity among their peers.
According to brand manager Olga Alexandrova, funny fruit brand heroes must enjoy children, and their original humorous remarks will involve young consumers in an interactive game. “We also hope that the original design with the new packaging Jaffa 0,2 liter juice consumption among adolescents will become more popular. After the consumption of such a healthy product – this is the best alternative to unwholesome food and beverages, which are now so popular among today’s children, “- comments re-design Olga Alexandrova.
The range of Jaffa 0,2 liters includes the most popular among the audience tastes: peach, multivitamin, banana, strawberry and grape-apple.