PJSC “Odessa baby food cannery” conscientious taxpayer.

PJSC “Odessa baby food cannery” the winner in the sector of processing industry regional round rating of bona fide taxpayers.


In Odessa, October 05, at the initiative of the Specialized State Tax Inspection maintenance of large taxpayers in the Odessa State University GFS Ukraine hosted a ceremony of awarding the winners of the regional round of the rating “Conscientious taxpayers of Ukraine-2015”.

The ceremony was attended by representatives of the Odessa Regional State Administration, the Odessa City Council, SI GFS in the Odessa region, SSTI in Odessa, as well as the business of Odessa and the Odessa region.

“Rating is intended to popularize the idea of honest business, gain credibility in the life of a bona fide taxpayers and public recognition of the achievements of the leaders. It is not only the result of some kind or the finish, this is the beginning of new victories and new achievements “, – stressed in the tax office.

One of the winners in the sector of processing industry recognized PJSC “Odessa baby food cannery”, which is a part of “Vitmark” Group.

Groups “Vitmark” Company timely and fully pay taxes and fees, the amount of which in 2015 amounted to more than 63 million UAH.


New this fall from brand Jaffa – “FixJuice” in pre-portioned format.

In September 2016 the portfolio of the juice brand Jaffa has another offer for children – a new flavor in portion packs with licensed cartoon characters Fixies.


Fixies – one of the most popular cartoon characters in our country. It is the little men who live in devices created by man, and care for them. Fixies animate modern environment in which our children grow up, and tell them how the world works around. This is a good and positive characters, loved not only by children but also their parents.

Brand Manager of children’s licensed brands Olga Astashina commented: “When developing the new product was considered the most important for mothers and children factors: quality and natural ingredients, and attractive design. Our new Grape-Apple nectar Jaffa Fixies – the perfect mix of domestic fruit, in which structure only natural ingredients. It comes in a favorite children original packaging, Tetra Wedge Aseptic, and its appearance in the portfolio of the premium brand Jaffa guarantees our customers a high quality and great taste.

I’m sure that our little customers and their moms will appreciate the new”.

Grape-Apple flavor will expand the range of juices Jaffa in portion children’s format, which already has popular products with children’s licensed characters from famous cartoons such as – Cars and Fairies, designed in collaboration with world-renowned The Walt Disney Company, as well as a series of juices with cartoon characters Sponge Bob.

Thanks to the successful development of a series of juice products for children under the Jaffa brand in 2015, according to retail audit of MRC, the company Vitmark-Ukraine has become a leader in terms of sales in the segment of children’s juices in Ukraine.


Aquarte – the rapid growth of the category.

Sales growth Aquarte for 7 months of the current year compared to the same period of the previous 31%.

Line Aquarte is represented by four balanced flavors that reflect the modern approach to formation in consumer preferences: ginseng – Apple, chamomile – passion fruit, hibiscus, guarana pomegranate, acerola – orange.

Energy, Focus, Protection, Relaxation, the names of the drinks reflect their functional properties.


Sales growth Aquarte to last year for 7 months of 2016 was 31%. Against the background of falling of the market of juices and carbonated soft drinks, such a result shows that the soft drink market, there are growing segments.

The company “Vitmark–Ukraine” sees the main preconditions for the increase in demand Aquarte in a growing trend of a healthy lifestyle and consumers switching from sugary carbonated drinks to healthier alternative – based product non-carbonated spring water and herbal extracts. In addition, a significant contribution to the growth of the program has made efforts in promotion of the product in distribution channels.

“Products Aquarte has no direct analogues among the competitors and is perfect for quenching thirst after exercise – running, playing sports or exercising in the gym,” says marketing Manager Roman Lisnyak.

According to experts, in Ukraine the market of healthy foods is still evolving, and the segment of beverages for people living active and fast life, caring for the health and well-being and not filled.

According to Euromonitor International, in 2015 the global market for functional beverages, which include energy, sports, and enriched drinks and functional bottled water was estimated at 92 billion dollars. While the average annual growth rate of the market in the period from 2010 to 2015 was 4.9%.

Market enriched/functional beverages in recent years show a significant increase, in monetary terms, in Western Europe this category of beverages has increased by 50%, from 308 million dollars. in 2009 to 464 million dollars. in 2014.

According to forecasts from Euromonitor International, the global market for functional beverages will grow very quickly. It is expected that within 5 years, from 2015 to 2020 it will grow by $ 3 billion., increasing by 9% per year.

Products are successfully exported to countries such as Sweden, Germany. The company “Vitmark–Ukraine” expects further growth in sales of the brand in export markets.