“Vitmark-Ukraine” three times the nominee of competition “ODESSA QUALITY” in 2016

Products “Vitmark-Ukraine” has received awards at the competition “Odessa quality – 2016”.

Competition “Odessa quality” is the successor to the previously conducted all-Ukrainian competition “100 best goods”. The initiator and organizer of it was the State enterprise ” OdessaStandart-Metrology” with the support of the regional state administration.

To the contest applied 46 companies, many of which presented several of its products.

The structure of the competitive Commission included representatives of the Odessa regional administration, Odessa regional chamber of Commerce, the territorial office of the Antimonopoly Committee of Ukraine, Main Department of Stateprodneedsservice in the Odessa region, the Odessa city Council.

Recognition of the competition Commission and the honorary medal “Guarantee of quality”, “high quality”, “For consistently high product quality” was presented products of the Company “Vitmark-Ukraine” are among the best products and services in Odessa and Odessa region in three categories in the category food products:


Quality assurance – Apple juice “Pramоsik”


Excellent quality Tomato juice with pulp OZDP “Our juice”


For consistently high quality products – Puree apples without sugar “Miracle-child”.

The main evaluation criteria were the quality characteristics, consumer and other properties of the product. Special attention was paid to the presence of supporting documentation: certificates of conformity of products, production, quality systems, certified testing laboratories, test reports, use of innovative technologies, environmental friendliness.



“Vitmark-Ukraine” and OSDP passed certification audit for compliance with the requirements of international standards ISO 9001:2008 “quality management System. Requirements”, ISO 22000:2005 “System of food safety management. Requirements to all organizations in the chain of   production and consumption of food”.

ISO 9001 Витмарк
ISO 9001 Витмарк
ISO 9001 Витмарк+ОКЗДП
ISO 9001 Витмарк+ОКЗДП
ISO 22000 Витмарк
ISO 22000 Витмарк
ISO 22000 Витмарк+ОКЗДП
ISO 22000 Витмарк+ОКЗДП

PJSC “Odessa baby food cannery” conscientious taxpayer.

PJSC “Odessa baby food cannery” the winner in the sector of processing industry regional round rating of bona fide taxpayers.


In Odessa, October 05, at the initiative of the Specialized State Tax Inspection maintenance of large taxpayers in the Odessa State University GFS Ukraine hosted a ceremony of awarding the winners of the regional round of the rating “Conscientious taxpayers of Ukraine-2015”.

The ceremony was attended by representatives of the Odessa Regional State Administration, the Odessa City Council, SI GFS in the Odessa region, SSTI in Odessa, as well as the business of Odessa and the Odessa region.

“Rating is intended to popularize the idea of honest business, gain credibility in the life of a bona fide taxpayers and public recognition of the achievements of the leaders. It is not only the result of some kind or the finish, this is the beginning of new victories and new achievements “, – stressed in the tax office.

One of the winners in the sector of processing industry recognized PJSC “Odessa baby food cannery”, which is a part of “Vitmark” Group.

Groups “Vitmark” Company timely and fully pay taxes and fees, the amount of which in 2015 amounted to more than 63 million UAH.


New this fall from brand Jaffa – “FixJuice” in pre-portioned format.

In September 2016 the portfolio of the juice brand Jaffa has another offer for children – a new flavor in portion packs with licensed cartoon characters Fixies.


Fixies – one of the most popular cartoon characters in our country. It is the little men who live in devices created by man, and care for them. Fixies animate modern environment in which our children grow up, and tell them how the world works around. This is a good and positive characters, loved not only by children but also their parents.

Brand Manager of children’s licensed brands Olga Astashina commented: “When developing the new product was considered the most important for mothers and children factors: quality and natural ingredients, and attractive design. Our new Grape-Apple nectar Jaffa Fixies – the perfect mix of domestic fruit, in which structure only natural ingredients. It comes in a favorite children original packaging, Tetra Wedge Aseptic, and its appearance in the portfolio of the premium brand Jaffa guarantees our customers a high quality and great taste.

I’m sure that our little customers and their moms will appreciate the new”.

Grape-Apple flavor will expand the range of juices Jaffa in portion children’s format, which already has popular products with children’s licensed characters from famous cartoons such as – Cars and Fairies, designed in collaboration with world-renowned The Walt Disney Company, as well as a series of juices with cartoon characters Sponge Bob.

Thanks to the successful development of a series of juice products for children under the Jaffa brand in 2015, according to retail audit of MRC, the company Vitmark-Ukraine has become a leader in terms of sales in the segment of children’s juices in Ukraine.


Aquarte – the rapid growth of the category.

Sales growth Aquarte for 7 months of the current year compared to the same period of the previous 31%.

Line Aquarte is represented by four balanced flavors that reflect the modern approach to formation in consumer preferences: ginseng – Apple, chamomile – passion fruit, hibiscus, guarana pomegranate, acerola – orange.

Energy, Focus, Protection, Relaxation, the names of the drinks reflect their functional properties.


Sales growth Aquarte to last year for 7 months of 2016 was 31%. Against the background of falling of the market of juices and carbonated soft drinks, such a result shows that the soft drink market, there are growing segments.

The company “Vitmark–Ukraine” sees the main preconditions for the increase in demand Aquarte in a growing trend of a healthy lifestyle and consumers switching from sugary carbonated drinks to healthier alternative – based product non-carbonated spring water and herbal extracts. In addition, a significant contribution to the growth of the program has made efforts in promotion of the product in distribution channels.

“Products Aquarte has no direct analogues among the competitors and is perfect for quenching thirst after exercise – running, playing sports or exercising in the gym,” says marketing Manager Roman Lisnyak.

According to experts, in Ukraine the market of healthy foods is still evolving, and the segment of beverages for people living active and fast life, caring for the health and well-being and not filled.

According to Euromonitor International, in 2015 the global market for functional beverages, which include energy, sports, and enriched drinks and functional bottled water was estimated at 92 billion dollars. While the average annual growth rate of the market in the period from 2010 to 2015 was 4.9%.

Market enriched/functional beverages in recent years show a significant increase, in monetary terms, in Western Europe this category of beverages has increased by 50%, from 308 million dollars. in 2009 to 464 million dollars. in 2014.

According to forecasts from Euromonitor International, the global market for functional beverages will grow very quickly. It is expected that within 5 years, from 2015 to 2020 it will grow by $ 3 billion., increasing by 9% per year.

Products are successfully exported to countries such as Sweden, Germany. The company “Vitmark–Ukraine” expects further growth in sales of the brand in export markets.


Garnet “Our Juice”

In September of the current year on the shelves and in the range of TM “Our Juice” has a new flavor – pomegranate.


This interesting and useful taste first appears in the line of juices available segment. Pomegranate is not only a delicious fruit, but also a vitamin-mineral complex.

Everyone knows that pomegranate contains everything necessary for the proper functioning of the body. But many consume this fruit not only for useful properties, and because of its tangy sweet-sour taste.

The juice of pomegranate grains is very rich in tannins. Tone the vascular system and smoothes the skin. It also stimulates the removal of toxins and impurities, nourishes the body with essential organic acids.

Pomegranate juice helps to strengthen blood vessels, improves circulation and thins the blood, prevents the development of atherosclerosis, is useful for anemia and is a General tonic.

“Studying the situation on the market, we came to the conclusion that garnet is in the TOP 10 of the taste preferences of consumers of juices, but it is currently available primarily in the premium segment, “says marketing Manager of the Odessa baby food factory Oleg Vinnik – the output of our new model will allow consumers to purchase your favorite flavor at an affordable price”.


New “Chudo-Chado” – fruit puree with cottage cheese

The assortment of the brand “Chudo-Chado”, produced by Odessa baby food factory has added a new products – fruit puree with cottage cheese in glass jars of 170 gr. With the launch of these tastes Odessa canning baby food plant resumes production of the products in their original formulations baby purees with dairy ingredients, which was produced for several generations of kids.

chudo chadochudo chado

The novelty is presented in two flavors: Apple and Apple-peach puree with curd. Based on these products – puree of processing effected by the company at its processing facilities in the Odessa and Vinnytsia region, from the Ukrainian fruit grown in the special raw material areas for production of baby food.

One of the advantages of a private company is processing fresh fruit and vegetables, for production of juices and purees for baby food, using only the choicest fruit from a special raw material zones, and high-quality Ukrainian raw materials allows to make products cheaper and more useful.

Fruit puree Chudo-Chado ” cottage cheese is not only delicious, but healthy dessert for kids. After all, cheese is one of the most dairy products that has a beneficial impact on children’s gastrointestinal tract and contains calcium a growing body needs. Employees of the quality service of the Odessa plant of baby food carefully chosen supplier of cheese to our mashed potatoes – is a leading Ukrainian company, one of the leaders in the production of dairy products managed to ensure the supply of cheese with the level of quality required for baby food.

“Several generations of mothers and babies convinced in the high quality and excellent taste of our products. We are confident that the new sauce “Miracle Child” with cottage cheese offers great taste, impeccable quality and affordable price for mom will also be highly appreciated by our customers,” says marketing Manager of the Odessa baby food factory Oleg Vinnik.


“Our juice” is growing in the Ukrainian market

Dynamics of growth in the market share of TM “Our Juice” for the 1st half of the year 2015/2016 was 4.7%, showing an increase from 21.6% to 26.4%.

Brand “Our Juice” Odessa baby food factory in the first half of 2016 has improved its market position by 4.7%, from 21.6% in 2015 to 26.4% in 2016, according to retail audit of MRC.
Overall juice category of the beverage market shows a negative trend – a decrease of 12.4% over the period of the 1st half of 2015/2016.
“Our Juice” was praised for high quality, natural and affordable price.

In the last half of the basis of the success was to maintain affordability against a background of unchanging quality that is trusted by consumers – the brand aims to be affordable for millions of consumers at a fair price. Activity of the brand was focused on programs to reduce prices in retail. Retention reasonable prices and high quality has become possible thanks to own fruit processing, which provides more than 70% of the company’s needs for raw materials for production of juices, nectars and fruit-vegetable puree. High-quality Ukrainian raw materials allows to make products with perfect quality at an affordable price. Therefore, in the coming autumn, the planned growth of volumes of processing of fruits of the new harvest.
In the first half of the brand “Our Juice” has also launched a communications campaign to promote the consumption of juices, many children often treat their parents with tasty and healthy juice. The primary message of the campaign reflects the main idea of the brand: “it’s Good for children is good for everyone.”
“Odessa factory of baby food – the most reputable Ukrainian manufacturer of products for the youngest consumers. After all that is done for children is done carefully. Half a century of experience of experts of factory in quality issues requires this approach to use to all our products, including to “Our juice”. Therefore, “Our Juice” I love equally like children and adults. Real family juice unites the whole family together, and allows you to take care of their loved ones. Care brand “Our Juice” on the quality and accessibility were appreciated by consumers and has strengthened the success of the brand in the market”, – says Oleg Vinnik, marketing Manager OSDP.


The company “Vitmark-Ukraine” invites to visit our stand at SIAL 2016

The Vitmark-Ukraine company invites on October 16-20, 2016 to visit the stand on SIAL 2016 in Paris — the most authoritative exhibition of products of the food industry in Europe. Will present self-produced high-quality Ukrainian juice products at the Vitmark-Ukraine exhibition: juice and drinks, and also baby food in a segment of fruit and vegetable juice and puree. The stand of the company is located in the pavilion No. 5, the place G 071. SIAL 2016 will take place in Paris Nord Villepinte (70 Roissy Cedex France).


The SIAL exhibition is a large-scale authoritative event for all specialists of the world food industry. The main emphasis of an exhibition is placed on innovations and the inspiring ideas for business. Since 1964 SIAL became the traditional place for a meeting of professionals of the food industry of the most perspective markets, business negotiations, the conclusion of the international contracts, and also exclusive access to wholesale sellers, supermarkets, supermarkets. This year 6500 companies from 105 countries on 8 pavilions with a total area of 215000 sq.m are exhibited.

The LLC JV Vitmark-Ukraine company is the leading expert in the field of production of juice from fresh fruit and vegetables, conversion of agricultural products, production of juice products and baby food. Production capacities, amount of 450 million l. in a year, are located in the Odessa and Vinnytsia regions. The company turns out products under trademarks of the Odessa plant of baby food (our Juice, Just Fruit, the Wonderful Child, Pryamosok), and also Jaffa, Sokovit and Aquarte implemented in the territory of Ukraine and more than 20 countries.


Juices with natural antioxidants

The best way to stock up on nutrients to get them from vegetables and fruits, including in the form of juice.


A group of researchers from the University of California has identified five juices – the leaders on the content of antioxidants:

Apple. Prized because of the high content of pectin, which improve intestinal function. As a result, toxins are eliminated from the body, and the skin color is getting better.

Cherry. Saturated with iron and magnesium. These minerals provide the process of cellular respiration. When oxygen deficiency skin aging rapidly and loses its elasticity.

Bilberry. It prevents the formation of wrinkles, a beneficial effect on blood vessels.

Grape. Regulates the metabolism in the tissue and contains a large amount of vitamins A, C and group B also has calcium, phosphorus, potassium, copper, iron, magnesium.

Pomegranate. It tones up the vascular system and smooths the skin. It enriches the body with essential organic acids.