On April 25, Kiev, Vitmark-Ukraine Co. took part in a large-scale ecological action “Zelena Toloka”, dedicated to the Earth Day and organized by the UNO mission in Ukraine. Representatives of Vitmark-Ukraine, Kiev branch, were among many other large Ukrainian companies that were during the day cleaning the territory of Trukhanov island from garbage and plastic bottles. With this, Vitmark-Ukraine Co. proved its active social position as to ecology and environment of Ukraine.
Last year more than a hundred participants from 20 companies, Vitmark employees included, participated in a similar event on the bank of Dnieper river, and established an original record – they gathered 5 tonnes of garbage. This year “Zelena Toloka” has united 350 participants, who have beaten last year’s record with gathering more than 8 tonnes of garbage!
It is worth noting that this year celebrities, too have displayed interest towards the UNO ecological initiative. Leader of Vopli Vidoplyasova band Oleg Skrypka and Gulyay Gorod ethnic musical band have participated in the action. According to Victor Stanislavskiy, vice-president of Vitmark Holding, “Zelena Toloka” is not the only social action this year in which employees of the Company have actively participated. “It is a pleasure to note that both trading and production staff are showing responsible attitude towards global social initiatives as well as to Vitmark’s inner actions, and this is without mentioning the fact that all the events we are taking part in are voluntary. This year we actively responded the large-scale initiative “The Earth Hour”, that was held in the end of March. In February we held an action within the Company named “Save Water and Electricity” that was accompanied by inner printed materials which motivated the employees to save energetic sources”,- said Victor Stanislavskiy.
Treating all the participants of the action with beverages produced by Vitmark-Ukraine made up a nice ending of the event. Representatives of Ukrainian companies had a peasure of tasting products of such TMs as Aquarte, Jaffa Ice Tea, and also a novelty – juice-contending saturate drinks of Jaffa Spring TM.