Production of Chudo-Chado TM is recognized the best in nomination “Baby fruit puree” by the results of “HIT of the Year 2008. All the Best for Your Kid” action, that was held by the Edipress-Ukraine Publishing House and Your Baby magazine.
“HIT of the Year 2008. All the Best for Your Kid” action was organized in order to help young parents choose high-quality baby products.
“ HIT of the Year ” is held annually among the most popular goods and products of high quality for children. Those goods and products that score the best results become the winners and receive a distinction sign “HIT of the Year. All the Best for Your Kid”. In 2008 the number of nominations grew to be 46; 27 companies took part in the competition presenting 206 items of goods from different categories.
Organizers of the action entrusted the experts – parents and their kids with testing all the represented goods. None can doubt the fact that moms and dads may be trusted like nobody else. Among the experts there were celebrities, doctors, sportsmen, journalists and just very responsible parents, all of them being the readers of Edipress-Ukraine children editions.
Nine people were on the jury to test the production. Firstly, goods were divided into categories. Next, the rating scale and questionnaires were developed. All the members of the jury received samples of goods and products, and were supposed to test them during 2 months together with their little ones (i.e. to apply creams, drink juices, play the games etc.) After that, parents filled up the questionnaires and gave their ratings, relying on their own perception and their kids’ impression. Thus, estimation of goods and products given by such truly independent experts is indeed the most objective!
According to Alla Mazur, anchorwoman at «1+1» TV channel and at a time mother of a 6-months old son Artem, organizing “ HIT of the Year ” action is a great idea helping parents choose only the best for their little ones. “The action helped me not only to better understand my son’s character and preferences, but also to better orientate myself in an ocean of modern goods for kids. I’d be glad if our feedback helped other readers, too, choose the best for their babies” – commented Alla Mazur on the importance of the action.
Oksana Osavolyuk, doctor-pediatrician in Scientific-Research Institute of Pediatry, Obstetrics and Gynecology, a 1 year old son Zakhar’s mother, also thinks of “HIT of the Year” as a very useful project, since it helps parents choos the best goods and products for a kid: “Sooner or later one faces a problem of choice – when you enter a store to get something special for your child and can not fix your eyes on anything due to the abundance of goods for babies. The action has definitely brought parents a lot of good!”
The fact that Chudo-Chado TM juices became the winners alongside with other famous TMs is not accidental. Today Chudo-Chado is among the absolute leaders in the segment of baby juices, its market share is 25%. The dynamically growing sales on both inner and foreign markets speak out about popularity of products under this TM.
The high quality of Chudo-Chado juices and purees is eloquently proved by the fact of State Standard of Russia’s signing the Certificate allowing export of juices under this TM onto Russia’s inner market, though Russia always had very strict requirements to the imported products, especially to the products of “baby food” category.