ТМ Jaffa Select renovates its image:
Production of JAFFA SELECT
Get fruit sensation!
At the beginning of October ТМ JAFFA SELECT will be represented in conceptually new modern design. The package is developed according to the world design tendencies, and looks like original composition of fresh juicy fruit sharply standing out against the dazzling white background. The new design supports Jaffa Select image as a premium innovative brand for successful active people, therewith helping the brand to remain interesting for the consumers.
The new design is going to turn Jaffa Select into the real eye-catcher on the shelves. The innovation is expected to increase the amount of test- and re-purchases and appeals to bring more Jaffa Select loyal consumers.
The changes were made not only in design but also in qualitative characteristics of the product. Now fruit selection in production is really thorough. As a result of the last comparative Jaffa Select juices degustations, Vitmark technologists have substantially improved gustatory features of the product. Due to the new recipes Jaffa Select juices have become richer and more delicious.
Being a new brand, Jaffa Select made a breakthrough in January 2006, offering the consumers the premium product in the modern format, thus setting a new standard on the Juice Market.
ТМ Jaffa Select re-designing will be attended by an advertising campaign on TV, magazines, and special promoting events.
As before ТМ Jaffa Select juices are filled in 1L and 0,5L Теtra Prisma cartons and 0.25L twist-off bottles. The assortment line is represented by 12 variants including unique orange-grapefruit and banana-strawberry tastes.
In mid of October the photo competition “Juicy moments with JAFFA VIVA” got started. All the participants have a unique chance to get special prizes from TM Jaffa. The competition takes place on the ТМ JAFFA VIVA web site – www.jaffaviva.com
One and all have an opportunity to reveal all amazing and vivid moments of their life imprinted in the photos. TM Jaffa VIVA will hand out awards in three categories: Jaffa Viva – mood, Jaffa Viva – in motion, I am – Jaffa Viva. Those who get the most votes are able to win one of the three grand prizes from ТM Jaffa Viva: a trip to the European SPA-resort for two, a year Fitness-club membership card in your city, and a professional photo session for a popular women’s magazine, plus a year Jaffa Viva juices reserve.
Weekly winners will get sport bag or backpack prizes plus a month Jaffa Viva juices reserve! All the winners will be chosen as a result of voting on the site. It is very important that there is no jury, only the voters choose the winners.
The photo competition has started on the 10th of October and runs for 6 weeks.
All the details concerning the competition are available on the JAFFA VIVA web site www.jaffaviva.com
In mid October TM JAFFA VIVA will have its own web site. Now Jaffa Viva admirers can not only enjoy the unique tastes of the product, but also can get new unexpected opportunities and surprising prizes.
The purpose of the web site is both to inform the consumers about the trade mark’s life, its features, events, and to tell the visitors interesting facts about human health. Here you are able to get to know all healthy properties of juices, to find some helpful tips of how to build up your health and so on.
ТМ JAFFA VIVA brand-managers claim that the main attention will be paid to the competitions and different prize drawings. Everybody will be able to take part in unusual flash-game championships among the web site visitors.
You can visit ТМ JAFFA VIVA web site either by following the link from the main Vitmark company web site www.vitmark.com , or by using the web address – www.jaffaviva.com