The importance of cooperation of “Vitmark-Ukraine” with mass media cannot be underestimated. Mass media is the “fourth power” which the consumer believes in. Therefore, for the producer, the press and the television make an effective channel of communication with the buyer. Our company is known at the information space of Ukraine as an active market player which shares the information about know-how in the sphere of its branch of industry with pleasure. The specialists of “Vitmark-Ukraine” Company are the experts in their own sphere of business, therefore the journalists of the leading business publications address to them on a regular basis with the request to comment the situation at the juice market.
In the end of April in the editor’s office of “Argumenty i Fakty” newspaper the “Round Table” has had place devoted to the topic called “Raw Material for Local Juice Manufacturers”. The members of the lively dialog were the local producers, the representatives of the Farmer Union of Ukraine and the Ministry of Agrarian Policy of Ukraine.
Natalya Tkhir, Chief Technologist of OBFC, and Igor Baburin, Director of Logistics Department, have acted as speakers on behalf of “Vitmark-Ukraine” Company. Having taken an active part in the discussion on the issues of the raw materials, our experts have come to the following single opinion: “For us, being the producers of baby food products, the first priority criterion in the process of procurement of the raw material is the high quality of fruits and vegetables, which should be grown in environmentally clean areas exclusively. On the issue of quality there can be no compromise for “Vitmark-Ukraine” Company! Therefore we are interested in the development of agrarian industry of Ukraine to the utmost extent.
It goes without saying that at the time being the agrarian complex is in rather desperate state. It can be explained both by imperfect legislation in the land sector and by the absence of investments and conditions promoting development and upgrade of agriculture. It is known for sure on the examples of other countries that the comprehensive development of agricultural and processing branches of industry can be achieved only through constant promotion of the government and the producers themselves. The cases are not so rare when the producers of fruit semi-finished products in many countries united themselves into the associations and brought this sphere of industry into the global level. Thus, in Argentine, there is an Institution of Viticulture (Instituto de Vitvinicultura), which lobbies the interests of the producers of wine materials and grape concentrated juices in the state bodies of authority; in China there is the Association of Apple Product Producers (CFNA in Shaanxi province), cooperating with the farmers and developing the horticultural sector directly; in Brazil there is Association of Citrus Producers (Brazilian Association of Citrus Fruit Exporters ABECITRUS), defining the formation of the prices for citrus fruits in the South Hemisphere and, correspondingly, at the global market. At the time, when the producer purchases lacking raw material abroad, Ukraine, in fact, is investing its funds into the agricultural complex of China, Argentine, Moldova, Greece, etc. At the same time its local agrarian industry remains in the decay as usual and requires as quickest improvement and development as possible. It is our opinion that the farmer enterprises have to unite themselves into the associations of the producers of agricultural raw material in order to lobby their interests.»
“Vitmark-Ukraine” company intents further to share the accumulated experience in order to improve the situation in the sphere of its branch of industry. Besides, cooperation with mass media promotes formation of the image of an open company, increases loyalty and trust of the consumers to the products and “Vitmark-Ukraine” as a whole.